Artisan of Beauty

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Artisan of Beauty is a plastic surgery practice located in Beverly Hills, California. It is owned and operated by world renowned plastic surgeon, Dr. Tim Neavin. 

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

Dr. Tim Neavin approached us with his website after the website had been penalized back in 2012 by the infamous Google Penguin algorithm. The previous firm that was handling his website had use a various of outdated and black hat techniques using spam backlinks to his pages. Our goal was to reverse the penalty and get the website thriving again. 

Solution

In order to reverse the penalty, our team had to look through all spam backlinks and either have them removed or placed in a disavow file. We also re-wrote and restructured all content on his website to meet the current algorithm standards. 

 

Results

After combing through the entire site and deleted a number of backlinks, we managed to rank Dr. Neavin's practice for a wide variety of plastic surgery terms, including: Gynecomastia surgery, breast augmentation, lip augmentation and more... Even after 10 years later, his website still remains ranked for this terms on the first page of Google. 

0.09% CTR

20% less CPA

272% ROI

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